Information management challenges for a broadcaster – not as easy as ABC

Mary Jane Stannus, Australian Broadcasting Corporation

Keynote address
Wednesday 15 February 2017, 9:00am - 9:55am


Approaching its 85th birthday in July 2017 the ABC’s current strategic direction clearly establishes three key pillars - Audiences at the centre, Efficient, agile, and accountable, and a Creative and engaged staff.   Information management, or in the context of the ABC, information and content management, is critical to achieving this strategy.  Our content (text, audio and vision), its related information, and the means by which we make that accessible, particularly across digital platforms, is a critical factor in our relationship with our audiences.  

Best practice management of our business information and our content, increasingly as data, is at the heart of Efficient, agile and accountable.  Well managed data and information is shareable information better enabling collaboration across teams, supporting creativity and new content ideas. 

Good quality data is key to business intelligence, helping us to understand and track our performance, our engagement with audiences, leading to information and knowledge to underpin forward plans and strategic directions.

How do we, as information professionals, contribute to these strategic directions?  The ABC is a large organisation with a diverse range of information related skills and interests.  Who are the information professionals in the ABC?  Web designers, web publishers and app developers, for example, are all working towards better digital engagement with audiences, providing access points to a vast array of ABC information and content.  

With the range of specialist skills, and the sometimes diverse information and data perspectives and experiences across the organisation, where do information professionals fit in the mix? Can we develop an agreed information architecture to provide an ABC wide foundation for delivering on our strategic directions?

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